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A not for profit organisation dedicated to changing the language around eating disorders.
CHANGING THE CONVERSATION AROUND EATING DISORDERS
VISION
Raising awareness about the prevention, control and treatment of eating disorders. Our vision is to break the stigma around eating disorders through language and conversation.
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LANGUAGE
Creating open language and conversation around eating disorders that nurtures understanding, reduces stigma and promotes positive mental wellbeing to help prevent, manage and treat eating disorders.
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SUPPORT
Providing invaluable support, educational programs and essential resources to teachers, families, friends and all caregivers of individuals affected by eating disorders.
OUR MISSION.
TO CHANGE THE NARRATIVE AROUND EATING DISORDERS
VISION
To reshape how Australia speaks about eating disorders — so in every environment people live, learn, work and play, someone knows how to respond and no one suffers in silence.
WHAT IS HIDE N SEEK?
Hide N Seek works in the moment when someone notices something isn’t right and asks – ‘what do I say now, without causing harm, shame or escalation?’. The ‘what now’ moment is when some systems fall apart.
SOLUTION.
Hide N Seek delivers safe language education that equips people to notice concerns early and know what to do next — with confidence. We focus on the moment after someone notices something isn’t right. When faced with a friend, student or colleague who is diagnosed or showing signs, the question is often: “What do I do now?”
We provide practical guidance to help people put one foot in front of the next:
• What to say, and what not to say
• How to open the first conversation
• How to respond to a disclosure
• When and how to refer
• How to reduce stigma
Most organisations focus on symptoms or treatment.
Hide N Seek focuses on the conversation that happens before and alongside clinical care.
Grounded in lived experience and aligned with best practice, we strengthen the environments around the person.
FACTS
Australia has the highest rates of eating disorders in world.
1.1 million
an 86%
67%
Australians live with an eating disorder (4.45% of the population)
rise in eating disorders, for persons aged 10-19 since 2012
(Deloitte Access Economics, 2024)
75%
of people with an eating disorder don’t seek professional help
(Hart et.al, 2011)
(Orygen. 2025)
JAIMEE
KRAWITZ
FOUNDER AND CEO
At the age of 12, Jaimee personally struggled with an eating disorder, facing challenges in effectively communicating her feelings to those around her. This personal journey inspired her to become a registered counsellor, leveraging her own experiences at a psychology practice and drawing upon the language of empathy and understanding.

Jaimee is dedicated to empowering others, promoting mental wellbeing and advocating for changes in the way society approaches eating disorders. Through Hide N Seek, she seeks to create an open conversation around eating disorders, foster awareness and provide essential resources and support to those caring for individuals with eating disorders.
Join Jaimee Krawitz and the Hide N Seek Foundation in their mission to transform the language surrounding eating disorders, and create a supportive community where caregivers can find the language of support and understanding they need.
